PRE-EVENT PUBLICITY

The Adirondack Living Show™ media and publicity team has earned an enviable reputation for securing high-profile media coverage at past events in Florida, California, Arizona, Texas, Toronto, Saratoga, Lake Placid, Lake George, New Jersey & Albany. In mid-March 2008, the tradition continues, as both written and audio press releases will be strategically delivered to media outlets preceding the show, resulting in priceless pre-event mentions on radio and TV, as well as radio, TV, and print interviews with show management.

Radio and TV: Will target both camp owning consumers as well as rustic furnishing and Adirondack art collectors in mid March 2008

Direct Mail: Personal Invitations will be mailed to 76,000 camp owning households/former Adirondack Living Show visitors at their primary residences in late February 2008.

Newspaper/Magazine: Display advertising begins in mid March with insertions in major Northeastern dailies as well as a 16 page tabloid-sized insert in the sponsoring newspaper the Sunday preceding the event (March 30, 2008) with a circulation in excess of 200,000. This supplement will also printed as a 9,000 piece overrun to serve as the official show guide for Adirondack Living Show patrons. Magazine Advertising will begin in January 2008 with full-page ads and editorial in targeted upscale lifestyle publications including Adirondack Life, the Gold Magazine Sponsor of the event since 2003.

Internet: This website (www.adirondackliving.com) is promoted to the public, with specific show details including but not limited to floor plan, exhibitors, seminars, hours, and costs.

Billboard: Will target Adirondack Living Show consumers as well as rustic furnishing and Adirondack art collectors all year long, with a billboard on I-87 Northbound just past exit 9 in Clifton Park that his been a marketing landmark since 2003.