WHO'S COMING

THE AFFLUENT AND ELUSIVE ADIRONDACK LIVING CONSUMER

Within the Northeastern market is a large segment of consumers who have been uniquely identified as higher income/higher net worth individuals who enjoy a leisure lifestyle that allows them to spend weekends and/or summer vacations at camps, cabins or resorts.

To reach these much sought after consumers en masse would normally be a daunting task, as they hail from diverse geographic points in NY, MA, NJ, CT, and VT. However through the advent of The Adirondack Living Show™, companies can now capture their deserved share of business by fishing where the big, rich fish live, and not where they play.

CONSIDER THESE FACTS ABOUT OUR ATTENDEES

• Primarily 35 - 64 year old adults, with a median age of 50
• 70% are college educated
• Active lifestyle consumers involved in outdoor sports, domestic and international travel, dining out, and cultural events

BUYING POWER

• 97% own their principle residence valued @ $710,000
• 70% own their lakeside residence valued @ $590,000
• Household income exceeds $250,000, mostly discretionary
• Net worth of $1,800,000 is substantially higher than average
• By virtue of a vacation property, Adirondack Living Show consumers are in need of more products and services to enhance their leisure living