PRE-EVENT PUBLICITY

The Adirondack Living Show™ media and publicity team has earned an enviable reputation for securing high-profile media coverage at past events in Florida, California, Arizona, Texas, Toronto, Saratoga, Lake Placid, Danbury, Albany, Brewster, Queensbury and of course, Lake George.

In August 2008, the tradition continues, as both written and audio press releases will be strategically delivered to media outlets preceding the show, resulting in priceless pre-event mentions on radio and TV, as well as radio, TV, and print interviews with show management.

Radio and TV: Will target both camp/country home consumers as well as rustic furnishing and Adirondack art collectors in early August 2008 with over 1,200 x :30 second spots on specialty television networks & hand-picked radio stations. Additionally, the show will be heavily promoted on Adirondack Living TV seen 2 times per week on the Time Warner Cable Network, serving over 600,00 homes from Albany to Lake George!

Direct Mail: Invitations will be mailed to a confidential & proprietary list of 79,000 camp owners in the counties of Saratoga, Warren, Washington, Essex, Hamilton, and Fulton in early July. Additionally, 3,700 invitations will be sent to members of the new and exclusive Adirondack Living V.I.P. club.

Newspaper/Magazine: Display advertising begins in early August with insertions in major Northeastern dailies as well as a 24 page magazine sized insert within the Gold Sponsor newspaper (TBA) Sunday August 10th with a circulation in excess of 50,000. This supplement will also printed as a 6,000 piece overrun to serve as the official show guide for every couple entering the Adirondack Living Show. Magazine Advertising will begin in June with full-page ads and editorial in targeted upscale lifestyle publications including Adirondack Life.

Internet: This website (www.adirondackliving.com) is promoted to the public, with specific show details including but not limited to floor plan, exhibitors, features, hours, and costs.

Billboard: Will target Adirondack Living Show consumers as well as rustic furnishing and Adirondack art collectors starting May 1, with a billboard on I-87 Northbound just past exit 9 in Clifton Park.